Intel IoT: Everything Matters

In a world that’s getting ever more competitive, where the margin between you and the next guy is razor thin, the ability to clearly see where an edge exists and act upon it can make all the difference. Intel’s IoT solutions help companies see their competitive edge in a whole new way, from “edge” devices to the cloud and everywhere in between. Our job was to get on the radar of enterprise businesses in every industry—retail, manufacturing, healthcare and beyond. For these companies, data is the new oil and IoT is a geysering well. Decision makers are bombarded with digital transformation messaging and don’t know how to make sense of it all. They are facing what we called “possibility paralysis”—they can go in a million directions for their IoT solutions, but they better make the right decision. The future of the company depends on it.

We decided to show that everything matters when it comes to big business. Our campaign was designed for digital and targeted at these enterprise decision makers, specifically on LinkedIn. Even with a small target, our work outperformed expectations. We had 16 million completed OLV views, and doubled our benchmarks for Click-Through-Rate and unaided brand awareness. Intel is now well-positioned to be an Enterprise IoT industry leader.