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Adam Panetta is currently an advertising strategist and formerly a baby model.
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Intel IoT

Intel and McGarryBowen enlisted the one-of-a-kind talents of Hornet director Andrew Myers to bring their spot Everything Matters to life. The result is a series of four main 30-second spots, plus print deliverables and dozens of additional digital assets, that Intel used across their channels to target customers in a few key industries like retail, manufacturing, and healthcare. The spots have an endearing, subtle humor. Each one complements its corresponding script with an expert balance between outright and subliminal. And the nuanced choreography between the actors and Andrew’s quirky sets adds a human quality to the live action that makes each scene feel inviting, relatable, and real. Director Andrew Myers Agency McGarryBowen Production Co Hornet Executive Producer Greg Bedard Head of Production Sang-Jin Bae Development Producer Kristin Labriola Senior Producer Cathy Kwan Editor Stephanie Andreou, Sam Stulin Production Coordinator Annalee Walton Pre Production Storyboard Artist Ty Enos C4D Artist Chris Guyot C4D Intern Amy Tang Live Action Line Producer Mark Elliott Director of Photography Andy Lilien Production Supervisor Sam Xenos 1st AD Rita Warkov 1st AC Josh Feezer 2nd AC Manny Rodriguez DIT George Robert Morse (9.5) DIT Pablo Quinn Gaffer Yusuke Naito BB Electric Matthew Reilly Electric Manuel Moreno Key Grip Riad Deeb BB Grip Bliss Bussant Grip Jarred Herrmann HMU Elizabeth Yoon Wardrobe Stylist Linette DelMonico Wardrobe Stylist Laurette Partridge Stylist Assistant Jennifer Tolstoy VTR Jeff Reeves Script Supervisor Janissa Ramirez VFX Supervisor Peter Fink Craft Service Benn Goldschein Caterer Jon Peters Production Designer Holly Trotta Art Director Ngoclan Tran Leadman Greg Huff Set Dec Nico Macciocca Set Dresser Luke Atler Set Dresser Dave Caddo Rigging Grip Dave Ranghelli Rigging Grip Foster McLaughlin Art PA Megan Nishiyama Art PA Catherine Stoddard Food Stylist Marilinda Hodgdon Commercial Coordinator Sophia Clark PA Sina Basir PA Cameron Baines PA Hans Fleuriot PA Jessica Holguin PA Raul Ravelo Post Production Lead Compositor Peter Fink Compositors Matt Christensen, John Harrison, John Stanch, Bil Thompson Compositing Intern Amy Tang Color Correct Seth Ricart, RCO Audio Michael Marinelli, Sonic Union Agency McGarry Bowen Client Intel
Intel and McGarryBowen enlisted the one-of-a-kind talents of Hornet director Andrew Myers to bring their spot Everything Matters to life. The result is a series of four main 30-second spots, plus print deliverables and dozens of additional digital assets, that Intel used across their channels to target customers in a few key industries like retail, manufacturing, and healthcare. The spots have an endearing, subtle humor. Each one complements its corresponding script with an expert balance between outright and subliminal. And the nuanced choreography between the actors and Andrew’s quirky sets adds a human quality to the live action that makes each scene feel inviting, relatable, and real. Director Andrew Myers Agency McGarryBowen Production Co Hornet Executive Producer Greg Bedard Head of Production Sang-Jin Bae Development Producer Kristin Labriola Senior Producer Cathy Kwan Editor Stephanie Andreou, Sam Stulin Production Coordinator Annalee Walton Pre Production Storyboard Artist Ty Enos C4D Artist Chris Guyot C4D Intern Amy Tang Live Action Line Producer Mark Elliott Director of Photography Andy Lilien Production Supervisor Sam Xenos 1st AD Rita Warkov 1st AC Josh Feezer 2nd AC Manny Rodriguez DIT George Robert Morse (9.5) DIT Pablo Quinn Gaffer Yusuke Naito BB Electric Matthew Reilly Electric Manuel Moreno Key Grip Riad Deeb BB Grip Bliss Bussant Grip Jarred Herrmann HMU Elizabeth Yoon Wardrobe Stylist Linette DelMonico Wardrobe Stylist Laurette Partridge Stylist Assistant Jennifer Tolstoy VTR Jeff Reeves Script Supervisor Janissa Ramirez VFX Supervisor Peter Fink Craft Service Benn Goldschein Caterer Jon Peters Production Designer Holly Trotta Art Director Ngoclan Tran Leadman Greg Huff Set Dec Nico Macciocca Set Dresser Luke Atler Set Dresser Dave Caddo Rigging Grip Dave Ranghelli Rigging Grip Foster McLaughlin Art PA Megan Nishiyama Art PA Catherine Stoddard Food Stylist Marilinda Hodgdon Commercial Coordinator Sophia Clark PA Sina Basir PA Cameron Baines PA Hans Fleuriot PA Jessica Holguin PA Raul Ravelo Post Production Lead Compositor Peter Fink Compositors Matt Christensen, John Harrison, John Stanch, Bil Thompson Compositing Intern Amy Tang Color Correct Seth Ricart, RCO Audio Michael Marinelli, Sonic Union Agency McGarry Bowen Client Intel

Intel IoT: Everything Matters

In a world that’s getting ever more competitive, where the margin between you and the next guy is razor thin, the ability to clearly see where an edge exists and act upon it can make all the difference. Intel’s IoT solutions help companies see their competitive edge in a whole new way, from “edge” devices to the cloud and everywhere in between. Our job was to get on the radar of enterprise businesses in every industry—retail, manufacturing, healthcare and beyond. For these companies, data is the new oil and IoT is a geysering well. Decision makers are bombarded with digital transformation messaging and don’t know how to make sense of it all. They are facing what we called “possibility paralysis”—they can go in a million directions for their IoT solutions, but they better make the right decision. The future of the company depends on it.

We decided to show that everything matters when it comes to big business. Our campaign was designed for digital and targeted at these enterprise decision makers, specifically on LinkedIn. Even with a small target, our work outperformed expectations. We had 16 million completed OLV views, and doubled our benchmarks for Click-Through-Rate and unaided brand awareness. Intel is now well-positioned to be an Enterprise IoT industry leader.